Joelle Kayembe Rises!

We saw Joelle Kayembe last week at the H&M showroom opening and we could not wait to congratulate her on being the face of Sissy Boy and also being on the KISUA campaign. As we spoke with her, she mentioned that this year by far is her year and being on the biggest international campaigns, we cannot argue. A catch up with Joelle Kayembe Joelle Kayembe, a local model and actress known for her role in Zulu which stars Orlando Bloom, has been very busy. Since the release of the movie she has committed to a number of projects and big shot campaigns. The African beauty and star has recently been made the face of international brand Sissy Boy for their Winter 2015 campaign. When looking for a brand ambassador Sissy Boy looked for someone who is underpinned with confidence, inner and outer beauty and of course someone who oozes sex appeal. “Joelle was a natural choice,” says Alex Ressel, Marketing Coordinator for Sissy Boy. “We are very excited to have her on board.” Another exciting venture for the model and actress is her recent involvement with the latest KISUA campaign. KISUA is a unique African fashion brand that creates exclusive capsule collections in collaboration with African designers. Joelle came on board to launch the KISUA for 8 collection which will be sold on YOOX.com, the world’s leading online site for fashion and design. “I am very happy with these two great international projects with Sissy Boy and KISUA,” says Joelle. “I have many more exciting projects on the horizon, which I look forward to publicizing when the time is right!” Watch Joelle’s campaign videos for KISUA here: http://youtu.be/6SU6SPYNEf4 and http://youtu.be/6Py_Uom0JkQ

Comments

Post a Comment

Popular posts from this blog

Mai Thai Wellness Spa review.

Image
Last week PoseZA was invited to an escape to Paradise in The Heart of Cape Town at the Mai Thai wellness spa in Green Point. Been to quite a few Spa's in my lifetime, its always amazing to find one that takes you on a journey you have never been before. As I got out of the cab, I could see why it has been a jewel for Cape Town as it is a bit hidden but nonetheless when you enter the amazing wooden work door, you are transported to Thailand there and then. The interior is as authentic as Thailand, giving you a beach hotel Spa with an aroma of the sea and an eastern passage using Vuudh's Eastern collection, a very personal experience of travels and recollections of fragrances from each city and giving you an exquisite and exotic touch to enrich your lifestyle. You are then giving a tour to the garden space where you'll relax after your treatments which is beyond words especially when the sun sets and you have candle lights flouting around the main tree. I was given the opti
Read more

Press Release: Sissy Boy A/W 2104 Campaign

Image
Sissy Boy turns up the heat this winter Sissy Boy, South Africa’s leading womens denim brand launches their A/W 2014 campaign in store and on line this week. The campaign, shot on location in Cape Town, is a celebration of the brands confidence, depicting the seasons fashion extremity colluding with the brands inate sensual appeal. A jeanswear brand at heart, Sissy Boy has explored the boundries of their offering into the full realm of fashion, with tops, dresses, accessories, bags, footwear, eyewear and more recently watches and lingerie. The AW 14 season’s trend extends into all aspects of the range, offering their avid customers possibility of wearing the brand from head to toe. According to Sissy Boy Brand Manager Carmelita Muller, the brand offers an interpretation of the seasons global cutting edge catwalk trends in the uniquely wearable Sissy Boy way. “It’s all about the fit, the fabric and the finer details. Sissy Boy will always push the bo
Read more

Fabiani's Sandton Flagship store

Image
As next week is the launch of the Fabiani Canal Walk store, below is a press release and the inside of their Sandton Flagship store as they recently opened it not so long ago. Going through the press release and viewing the pictures, I am excited to see what they have done to the the Canal Walk one. My perception of Fabiani has always been a man that is born with style and not afraid to show it to the rest of the world. A gentleman that has a bit of rough to him but always seems sophisticated on week-days but hits Friday you would see him in golfers/t-shirt with the most impeccable cut of jeans. I can't wait to see how it looks and will give you all the front row seat after. “The Finest Menswear Destination on the Continent” The Sandton City flagship store is a warm, luxurious and sensory space offering customers an exclusive array of fashion, shoes and accessories that celebrate the brand’s dedication to colour, quality and that unexpected pop. Enter through signature br
Read more