Press Release: Sissy Boy A/W 2104 Campaign

Sissy Boy turns up the heat this winter

Sissy Boy, South Africa’s leading womens denim brand launches their A/W 2014 campaign in store and on line this week.

The campaign, shot on location in Cape Town, is a celebration of the brands confidence, depicting the seasons fashion extremity colluding with the brands inate sensual appeal.

A jeanswear brand at heart, Sissy Boy has explored the boundries of their offering into the full realm of fashion, with tops, dresses, accessories, bags, footwear, eyewear and more recently watches and lingerie. The AW 14 season’s trend extends into all aspects of the range, offering their avid customers possibility of wearing the brand from head to toe.

According to Sissy Boy Brand Manager Carmelita Muller, the brand offers an interpretation of the seasons global cutting edge catwalk trends in the uniquely wearable Sissy Boy way. “It’s all about the fit, the fabric and the finer details. Sissy Boy will always push the boundries but offer an excessively wearable collection of pieces that offer expression, confidence and the frivolity and creativity of fashion”.

According to Muller, the key trends seen in the 2014 collection include:

‘50s rock n roll’ : tailored and feminine think modern day baby doll ‘80s punk’: graphic tees, animal print and tartans tick all the fashion boxes ‘Glam Slam’: sports-luxe meets the updated collegic look (denim shirts, college jackets and boyfriend tees) ‘Guns and roses’: concert chic: denim on denim, crop tops and statement tees

The collection launches at Sissy Boy stores nationwide on 26 February 2014. For more information call 021 506 4600, follow Sissy Boy on Twitter: @SissyBoyJeans.