Press release : Beanie nation with Neff

Press release 10/02/2014



  Beanie nation with Neff




 
There is one thing the modern, style-conscious male should never underestimate: the power of an accessory and this season the biggest trend is the fitted beanie.
Thanks to the grunge heroes of the 1990s, the beanie is back. According to forecasters, for style and warmth this winter sporting a hat of a knitted variety is key. However, there is one key differentiator to other seasons, and according to experts, for winter 2014, the beanie must not be worn slouchy but rather closely fitted and snug.








Snow, skate, surf and lifestyle brand Neff headwear offers the style solution for South African men: The Fold beanie. Neff Fold beanies, a favourite of Hollywood elite including Matt Damon, Justin Bieber and Snoop Dogg, are soft and light with slightly ribbed knit texture.
Available in all the essential winter hues: grey, red, blue, olive and rust - this beanie featuring the iconic Neff logo tag is a winter essential.







In terms of styling, the beanies’ clean cut takes it from the realm of casual and into a more sophisticated dress code. Worn within a tailored environment, the “IT” accessory slots seamlessly into a 24-7 lifestyle wardrobe, dressing up and dressing down.
Neff Fold beanies retail for R299 and are available at leading retailers nationwide. 
For more information call Luksbrands on: 011 262 0399.

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