POSE attended: ERKE Sea Point store launch

June 08, 2014

It has been such a busy week for POSE and firstly I would like to apologize for writing this post a bit late. Nonetheless, POSE was invited to the Sea Point store launch for ERKE, which has become the NEW, INNOVATIVE and YOUNG sportswear, summer and winter essentials that everyone is talking about. With their successful flagship store opening at the Garden Shopping Center last year December, they decided to open the second store in Sea Point.

Established in 2000, ERKE is a leading apparel brand with either casual or sporting traits based in China and spread across over 40 territories, specializing in manufacture, R&D, marketing and sales of apparel, shoes and accessories. High quality at competitive prices is one of the very best branding edges of ERKE, with an official certificated testing center and international standardized quality control system.

ERKE has sponsored a series of world-class tennis tournaments, such as Australian Open, WTA, ATP, China Open and Shanghai Rolex Masters by being apparel sponsors. Earlier in 2006, ERKE was selected as the patron of DPR Korea Olympic Committee, signing ERKE’s marketing strategy in Olympics, followed by sponsoring other Olympic Committees such as South Africa and Uzbekistan in the 2012 London Olympics.

In 2007, ERKE launched the all-round Olympic marketing strategy “TO BE No. 1” for the brands global development. To date, ERKE has been regarded as China’s top tennis brand and has over 5,500 sales points nationwide and has a distribution network in over 30 countries.

The store showcased its 2014 Autumn/Winter Collection and featured their signature sports style, which balances elegance and power, as well as function and design. With a strong culture of innovation, the ERKE team makes technology breakthroughs every 3 months, cementing its position as a competitive lifestyle and sportswear brand.

The winter collection’s signature piece is the ERKE down jacket. Using light but warm materials with improved design details in collar, sleeve, waist and hem, makes the product unique, stylish and functional. The jacket has the perfect mix of slim cutting and Sonora which helps slim the body while still retaining heat. Other sought after items in their Autumn/Winter collection are the round-neck long sleeve t-shirts, the zipper hoodie and sports pants which are windproof, soft and fast drying for those rainy days. ERKE also has a variety of winter shoes designed with warmer linings to keep feet warm during the cooler months.

As with their flagship store in Gardens Center, shoppers will find a wide range of quality ERKE products at the best price. The new Sea Point store will stock all the ERKE favourites with the ERKE featherlite shoes being at the top of that list. This innovative creation from ERKE comes in a range of funky and fashionable colours and benefits from ultra-light material making it a firm favourite for sports and casual wear.

Spiros Mavraganis, owner of ERKE South Africa, had the following to say about their latest expansion, "Sea Point is experiencing an unprecedented property and retail revival. More consumers will be drawn to the experience of shopping outdoors on a high street as opposed to the traditional mall shopping experience,” he says. “ERKE wants to be part this exciting change and bring quality active wear at reasonable prices to the Atlantic Seaboard and ERKE will continue its expansion in South Africa."