Joelle Kayembe Rises!

We saw Joelle Kayembe last week at the H&M showroom opening and we could not wait to congratulate her on being the face of Sissy Boy and also being on the KISUA campaign. As we spoke with her, she mentioned that this year by far is her year and being on the biggest international campaigns, we cannot argue. A catch up with Joelle Kayembe Joelle Kayembe, a local model and actress known for her role in Zulu which stars Orlando Bloom, has been very busy. Since the release of the movie she has committed to a number of projects and big shot campaigns. The African beauty and star has recently been made the face of international brand Sissy Boy for their Winter 2015 campaign. When looking for a brand ambassador Sissy Boy looked for someone who is underpinned with confidence, inner and outer beauty and of course someone who oozes sex appeal. “Joelle was a natural choice,” says Alex Ressel, Marketing Coordinator for Sissy Boy. “We are very excited to have her on board.” Another exciting venture for the model and actress is her recent involvement with the latest KISUA campaign. KISUA is a unique African fashion brand that creates exclusive capsule collections in collaboration with African designers. Joelle came on board to launch the KISUA for 8 collection which will be sold on YOOX.com, the world’s leading online site for fashion and design. “I am very happy with these two great international projects with Sissy Boy and KISUA,” says Joelle. “I have many more exciting projects on the horizon, which I look forward to publicizing when the time is right!” Watch Joelle’s campaign videos for KISUA here: http://youtu.be/6SU6SPYNEf4 and http://youtu.be/6Py_Uom0JkQ

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