STYLED BY MARIE CLAIRE LAUNCHES IN SOUTH AFRICA

STYLED BY MARIE CLAIRE LAUNCHES IN SOUTH AFRICA
Meet our stylists, get inspired, find the looks you love and shop them instantly. Marie Claire South Africa launches Styled By Marie Claire, a brand new digital platform offering on-trend, shoppable looks curated by those in the know. Trusted stylists and influencers such as editor Jackie May, fashion director Tarryn Oppel and blogger Zipho Ntloko will show you how. Launched in partnership with accessories brand MIMCO, stylists have handpicked pieces to curate looks and collections that are available to shop online immediately. Together with personalised advice on how to wear items and trends, the platform also offers inspirational, longer-length content pieces such as ‘Five ways to wear this season’s scarf’ and ‘How to dress up a classic loafer.’ ‘Style By Marie Claire is a dedicated digital site that revolves around fashion and trends, packaged in a beautiful way. Taking that content and making it shoppable is what really makes this partnership important. You see something you love and you’re immediately directed to the Woolworths.co.za where you can buy it. Two powerful brands are working together in a clever way,’ says Elouise Brink, marketing manager at Woolworths Group. Holly Meadows, head of commercial content at Associated Media Publishing says: ‘For the first time, fashion brands can tap into the Styled By Marie Claire network, allowing them to leverage styling expertise, a whole new audience across multiple platforms and magazine-endorsed original content.’ In addition to online editorial executions with shoppable newsletters and gifs on Instagram, Facebook and Twitter, the stylists will feature in selected Marie Claire print issues. Together, the Styled By Marie Claire network of featured stylists reaches a social audience of approximately 150 000. This is in addition to Marie Claire’s own social audience of more than 500 000. ‘The unique-to-brand content will always be connected and relevant to current trends with an opportunity to shop looks and read style advice before purchasing,’ says Marie Claire fashion director Tarryn Oppel.
Future plans include collaborating with more influencers and expanding the network for clients and advertisers to partner on fresh Styled By Marie Claire campaigns and fashion stories driven by e-commerce. Visit Styledbymarieclaire.co.za for more

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