My Natural Hair
A Multicultural Revival In Natural Hair Care Creator & brand ambassador of My Natural Hair, Catherine Williams started her hair journey like so many other young African women; being traumatized through time-consuming processes which included painful brushing, chemical laden relaxants and socially “ redefined ” norms. As South African Black consumers continue to embrace the natural hair movement, its impact is greatly shaping the haircare market. The sales of all styling products, shampoos, conditioners & oils have increased enormously, with the desire for healthy products leading the way. The “ ethnic ” haircare industry has undergone quite a transformation over the past years and that should continue heading into the next decade. As more and more consumers are embracing their natural self and walking away from harsh hair treatments, it is presenting opportunities for natural brands to enter the market. Research indicates that wearing natural ha...