PRESS RELEASE



 PRESS RELEASE




25 APRIL 2013

FOR IMMEDIATE PUBLICATION/BROADCAST

WDC CAPE TOWN 2014 LAUNCHES “DESIGN SCOUT” APP AT DECOREX

The World Design Capital Cape Town 2014 (WDC 2014) implementing company, Cape Town Design NPC, today launches a Facebook app called Design Scout that sees citizens of Cape Town and beyond becoming more involved in this initiative.

The app was developed for locals to identify how the four themes of WDC 2014 are “living” in Cape Town. The themes are:

·       African Innovation. Global Conversation
·       Today for Tomorrow
·       Beautiful Spaces. Beautiful Things
·       Bridging the Divide

“Let’s celebrate and share the ideas, projects, products and creative solutions that will shape the transformation of our city, continent and country through design. Using design technology as a way of communication, the Design Scout App allows people to share their discoveries and must-see, must-try moments on the Facebook platform,” said Cape Town Design CEO, Alayne Reesberg.
With the first signature event signalling the start of the year-long WDC 2014 programme only months away, the Design Scout app was created as an opportunity to have a personal say in the year-long programme next year. The Cape Town Design team will be on hand, supported by local students, to engage with visitors to the exhibition stand at Decorex and show them how the App works. 

The WDC 2014 exhibition stand at Decorex has been built out of plastic black and yellow crates, which will be re-purposed as part of the interior decor in the new offices for Cape Town Design, situated in the Fringe District. Bucket Stools designed and created by PedersenLennard will also complement the stand. Six iPads have been set up for visitors to experience first hand the journey thus far, updates on the curation process from the first call for public submissions, and a glimpse at some of the programme elements for 2014.

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