Kurt Geiger Cavendish Store Opening


POSE attended the Kurt Geiger Store opening last week Thursday, where media met with VIP customers of the brand. It was an event to celebrate menswear and to give inside to the brands new summer collection. This is the press release which gives an insight to the store and the brand:

"From the catwalks of the world to the wardrobes of discerning South African men, Kurt Geiger’s world-renowned clothing and accessories range has left an indelible mark on the local menswear scene. The summer collection was unveiled at an exclusive preview event held at the newly launched Kurt Geiger Cavendish store.

Emceed by South African artist and TV personality ProVerb, a man who needs very little introduction, the exclusive launch was attended by more than 150 VIP guests, including local celebrities Elana Afrika and comedian Siv Ngesi. Guests were walked through the premium collection by merchandising executive for Kurt Geiger Nicky Eisen.

With more than a hint of understated elegance and sophistication, the summer range has been curated for the aspirational and contemporary man. Internationally designed and sourced, Kurt Geiger remains at the forefront of global fashion trends.

The brand’s personalised customer service is highlighted in Kurt Geiger’s VIP programme, which has elevated retail rewards and loyalty programmes to an entirely new level of sophistication and elegance. From access to a 24-hour concierge service for lifestyle and travel, to discounts on premium goods and complimentary tailoring on all purchases, as well as a unique online suitcase offering - South Africa’s first online wardrobe wish list system. The New York inspired Kurt Geiger collection will ensure you step out in style this summer."





















After a few cosmos and some delicious canapes, POSE went to work to find out from the VIP customers and the media as to "what Kurt Geiger is to them" 

  • Sophisticated and good trends : @DarrynLee (darrynlee@one-eyedjack.co.za)
  •  
  • Sophisticated, not trying to hard, bright, bold and east : @TheOneFumi
  •  
  • comfort, vibrant, dressed up and defined small detail : @imjewlander
  •  
  • attention to details, sophisticated, preppy, nautical, color variations that are relevant to the times : @rcrowster and @Mromigod

If you would like to see the experience and when one of the Kurt Geiger team member explains the trends, go to:   http://www.youtube.com/watch?v=hqSeDCnMbTc





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