ERKE Store Launch
Pose attended the ERKE
store launch at the Gardens Shopping Centre on Wednesday on one of Cape Town’s
busiest nights (Nelson Mandela Memorial Service). While our hearts were still
recovering a nation’s loss, we need to give props to The Little Black Book and
those that attended.
Just a little
background on the brand: ERKE started in 2000 and this is their first store in
Sub-Saharan Africa boasting over 7000 overseas outlets with sales network that
covers more than 40 countries. What is nice about the brand is that it’s sporty
and casual, which is an element that is big in fashion at the moment. Chad La
Clos is one of their biggest ambassadors and Oscar Pistorius (whispering)
during his better days.
What we as POSE like
about the brand is definitely its reasonable pricing, variety and it’s for the
customer that doesn’t leave any aspect of his/her life untouched (someone that
wants to look good regardless of the activity). Our favorite piece without a doubt
has to be the feather-lite sports shoe due to the fact that its light weight,
not something that you would associate with a sports shoe as they are usually
chunky and heavy. The shoe is a sports shoe for jogging and all but you can integrate
with your fashion looks.
Some of the key words
that popped-out while we asked those that attended include: COOL, DURABILITY,
EXCELLENT QUALITY and MODERN. We were entertained by the man on the decks DJ
Darren Rose while sipping on Cruz Vodka cocktails served with the Scheckters organic
energy drink and Peroni beer which always goes down well.
POSE would like to
thank Marina and Jules (The Little Black Book), the ERKE team for being
friendly and attentive and they are also avail online: www.erke.co.za . The official address is: Shop no.33, Gardens
Shopping Centre.
POSE campaign for the shoes:
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