H&M finally launched in South Africa

PoseZA recently attended the media and VIP guest launch for the long awaited opening of H&M South Africa at the V&A Waterfront. When I say long awaited, I mean since we all heard about it from the beginning of the year, coming to the preview we attended in June (http://poseza.blogspot.co.za/search?q=h%26m) where we were introduced to the brand and we were left wanting more. H&M has made a record with opening the biggest store in South Africa if not the entire hemisphere. The store does not only cater for fashion but also have their fabulous home department and kiddies department.
As celebrities, media and the VIP guest invited by H&M flocked in around 7pm as the store was officially opened to the invited, all you could see was flashes everywhere as paparazzi and media outlets snapped away and interviews were underway. The staff greeted us with smiles and excitement as we entered the 4700 m building and I literally lost my mind for some seconds and decided to grab a glass of champagne to calm myself from the excitement. I was with my fellow blogger and friend Lawrance (boyinpr.co.za) and we decided to start from the second level where we found the most beautiful, longest ride escalators I have ever taken and not only that but the walls around are all mirrored.
The menswear, kiddies and home departments are all situated in the second level which means that the entire first floor is all womens clothing. After Lawrance decided on what to buy from the menswear and I had quite a few glasses of champagne, it was my turn now to go to the ladies department and see what H&M had in-store for us androgynous dressers. I was gasping the whole time and could not decide what I wanted or which on of the brand styles I belonged too. They had their 2015 "spaceship" goddess section which was amazing, whereas their boho chic collection which included a-bit of street style in it which printed logo tops and a little bit eighties vibe. Last but not least the section that eventually stole my heart and soul was the very easy pyjama collection that included shirt blazers and wide leg silk pants and tailed short suits.
We partied until midnight with jams from the lovely and sweetest person DJ Zintle and DJ Ready D as we got tipsy and let loose with the likes of Mr Siv Ngesi, Monde Mtsi, Siki Msuseni, Nontando Mposo and Gabi who rocked the dance floor we created next to the DJ's . Thank you to H&M, Press Room and ofcourse TheLittleBlackBook for an incredible evening and party . I officially dub the event as the party of the year.

Comments

Post a Comment

Popular posts from this blog

Mai Thai Wellness Spa review.

Image
Last week PoseZA was invited to an escape to Paradise in The Heart of Cape Town at the Mai Thai wellness spa in Green Point. Been to quite a few Spa's in my lifetime, its always amazing to find one that takes you on a journey you have never been before. As I got out of the cab, I could see why it has been a jewel for Cape Town as it is a bit hidden but nonetheless when you enter the amazing wooden work door, you are transported to Thailand there and then. The interior is as authentic as Thailand, giving you a beach hotel Spa with an aroma of the sea and an eastern passage using Vuudh's Eastern collection, a very personal experience of travels and recollections of fragrances from each city and giving you an exquisite and exotic touch to enrich your lifestyle. You are then giving a tour to the garden space where you'll relax after your treatments which is beyond words especially when the sun sets and you have candle lights flouting around the main tree. I was given the opti...
Read more

Joelle Kayembe scoops Most stylish model : SA Style Awards 2014

Image
So, the SA Style Awards 2014 where held last week and I was not surprised when it was announced that the Most stylish model : Joelle Kayembe. I have been seeing Joelle a lot lately from the events I go to and I have to say, she always looks on point. The most humblest model I know as I had a chat with her at the ERKE store launch this year and she gave so much advice through her experiences in the Fashion Industry. This post is merely to acknowledge her as a model, fashionista and a good person as you read through her background and her work within the model industry and some charity work. Background information on Joelle Kayembe: Joelle Kayembe was born in Lubumbashi, Democratic Republic of Congo. When she was 11 years old, she moved with her family to South Africa where they have lived since. During her teenage years, Joelle developed a keen interest in art and fashion. Not only did this interest provide an excellent outlet for her but it would also prove to be a precurs...
Read more

Fashion News: Mbali Soga appointed as Beauty Editor of Grazia South Africa

Image
Mbali Soga appointed as Beauty Editor of Grazia South Africa Mbali studied Journalism at UJ but as she has stated in many interviews, she has always had an eye for Fashion and beauty. She started her fashion career as the Fashion Editor of True Love Babe and progressed to being the Fashion Editor of True Love. After just a few years she moved to being Fashion Editor of Cosmopolitan and last year when Grazia launched in S.A, she become their fashion editor. I have to mention as a Grazia fanatic that Mbali gave a new twist of fashion photography and styling in her fashion spreads, giving South African consumers inspiration through them.  "We are so delighted with Mbali's appointment. Her experience in the world of fashion and journalism means she's that hard-to-find (but undeniably perfect) mix of style and words, making her a great choice to take  Grazia's  beauty ethos into its second year. Under her direction, readers and advertisers can expect an exac...
Read more