#TOPSWAG Search







Yesterday Pose got invited to attend the CSquared exclusive elite selection of Media and the who's who of Fashion to join them at 15 on Orange Hotel for an intimate Soiree to Launch South Africa's most exciting menswear campaign: CSquared #TOPSWAG Style Icon Search Groomed by L'Oréal Men Expert. Served on arrival was red/white wine with canapes of salmon, mushrooms
and pancakes. An intimate conversation brew between me, Anam, Pam (from CSquared) snakes (Ambassador for TOPSWAG) and nani, surprisingly about the past fashion trends we have experienced in the black society. I cant remember how it all started but as we shared tails of Carvela, FILA, Dockers, Barker shoes , Aca Joe, vertigo I had a sort of epiphany that actually the African society are the worst when it comes to trends and the profits that fashion labels get from us should make them millionaires by now. We as black Africans used to have the "tendency" of being attached to one trend at a time and stick to it.
I have to say though that we have come a long way when it comes to fashion. Now-a-days men are the "new girls" as one of the media person said when we had our Q&A with CSquared designer Wayne and GQ men editor. Men are more wary of what they are wearing and how they look, from matching socks with trouser and using facial grooming as GQ editor said.





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The Ambassadors


















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