INTRODUCING PAIGE + RHW SPRING 2015

PRESS RELEASE: INTRODUCING PAIGE + RHW SPRING 2015

Paige Adams-Geller and Rosie Huntington-Whiteley are thrilled to unveil the official Paige Spring 2015 campaign. The collection of 10 images was shot on location in Los Angeles and showcases the brand’s new lifestyle collection of refined yet effortless pieces and tried and true denim. This creative collaboration saw the supermodel/actress and designer working to create a gallery of images together. Initial meetings included shared Pinterest boards full of inspiration photos, endless outfit options and adored items from both of their personal closets. The goal was to bring the brand’s #Liveinit spirit to life by creating beautiful, effortless shots that showcased Paige’s brand through Rosie’s style lense.

Together, the supermodel/actress and designer sought to find a photographer to make their vision a reality. The answer was Naj Jamai, a French photographer who could capture the effortless yet chic vibe while bringing the essence of Rosie and Paige’s style together. The team then turned to Rosie’s go-to stylist, Cher Coulter, together creating 10 looks that showcased the brand’s new lifestyle collection from morning to moonlight. The creative team was rounded out by famed makeup artist Kate Lee and renowned hair stylist Jenny Cho – both creating natural looks that let Huntington-Whiteley shine. The result is a set of 10 photographs that embody the true spirit of the brand that will be unveiled exclusively on www.Paige.com throughout the Spring season along with behind the scenes footage and much more. The gallery will also be the star of a digital advertising campaign and live within the walls of top Paige retailers internationally and Paige boutiques nationwide. Rosie Huntington-Whiteley is a British supermodel and actress who is known for her work with luxury brands such as Victoria's Secret and Burberry. She has graced the pages of top publications and sits among fashion's elite and the world's most well-known models. Rosie’s on and off duty style has continuously inspired the Paige design team as well as international audiences. The style star travels the globe and personifies the true jet set lifestyle that embodies the brand's #liveinit spirit. Her shoulder to shoulder persona and international acclaim makes Huntington-Whiteley the ultimate Paige girl, bringing to life the brand's core values and ideals.

From the beginning, founder and creative director Paige Adams-Geller has aimed to inspire and empower others. Her journey began in Los Angeles, where her entrepreneurial spirit took her from working as one of the top fit models in the industry to launching her namesake collection in 2004. Today, she sits at the helm of PAIGE as the only female founder in the denim industry, continuing to challenge convention and infuse her colorful spirit and chic sensibility to every collection she designs. Born and raised in Los Angeles, Paige combines Southern California casual with pure sophistication. Known for its considered and unexpected details, Paige has grown into a denim powerhouse offering styles that reflect the brand’s sex appeal and passion for the craft. Paige uses only the finest fabrics and materials while each design is infused with thought out and considered elements. Every detail is carefully calculated, from a contoured waistband to forward sitting side seams each style is designed with the customer in mind.