Kardashains Launch Hair care in S.A

INTRODUCING KARDASHIAN BEAUTY, THE KARDASHIAN SISTERS’ FIRST FORAY INTO HAIR CARE AND STYLING
Finally the Kardashians have arrived in South Africa. I could not wait to tell my friend, Mandiso when I got the invite to the launch ( which will be this week ) as he is the most obsessed person I know of the Kardashians clan, especially Kim. Kourtney, Kim and Khloé Kardashian Partner with Hair Care Leader Farouk Systems to Design Innovative Hair Styling Products, Tools and Style-Forward Accessories. Kourtney Kardashian, Kim Kardashian West, Khloé Kardashian and renowned hair care company, Farouk Systems, Inc., have launched Kardashian Beauty, a complete line that will feature professional, salon quality hair styling products, tools and brushes at an approachable price point. Known for setting, of-the-moment hair trends and constantly updating their hair styles, the Kardashian sisters continue to define the category with their iconic manes and styling. The Kardashian Beauty products will include high performance, innovative ingredients designed to create styles for signature Kardashian looks whether they be casual and bohemian or red carpet inspired. Performance won’t sacrifice health with products also designed to deliver radiant, beautiful hair that is strong, healthy and brilliant.
“Farouk Systems is a company of hairdressers dedicated to creating beauty, new trends and innovative styling products, so the partnership with Kourtney, Kim and Khloé to introduce Kardashian Beauty was a natural fit,” said BasimShami, CEO of Farouk Systems, Inc. “Our team worked hand-in-hand with the sisters to create a premium product line directly inspired by their iconic styles and individual hair needs, while also honoring our company’s commitment to offer superior quality professional products.” While performance and quality were top of mind when developing the line, Kardashian Beauty reflects Kourtney, Kim and Khloé’s desire to bring high-end products to their fans at an affordable price point.
“We have been developing Kardashian Beauty carefully with our fans’ needs in mind as well as our individual hair care needs,” said the Kardashian sisters. “Our personal desire for healthy, beautiful hair and hands-on product development has allowed us to design products we felt were missing in the market.” Kardashian Beauty Hair will be launching online in South Africa on the 25th of August. For more information follow our hashtags on social media (#KardashiansSA and #GlamItSA) or visit www.glamit.co.za

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