Press Release: ThisIsMe.com Press Launch

Who is taking responsibility to combat online fraud in South Africa? The Finance Minister warns South Africa of several fake social media personas. With Minister Nene being misrepresented online, concern is mounting as to who can be trusted online and the question must be asked “who is taking responsibility?” South Africa is in need of a trusted, independent authority to verify and authenticate South African individuals. As the legendary Mark Shuttleworth did for the websites of this world through his company Thawte, by verifying websites’ identities, ThisIsMe, is doing for individuals online. “Getting South Africans verified through ThisIsMe, is the only way to be sure that we are dealing with actual, legitimate people. In the online world, protecting oneself by taking ownership of one’s identity is a trend that is fast becoming a necessity,” comments Mark Chirnside, CEO of ThisIsMe. “We are officially launching ThisIsMe to businesses on 23 September in Cape Town and it is the brainchild of a team of dedicated, passionate individuals who believe that authenticating and verifying South Africans is the start of a mature and responsible Internet of the future,” adds Mark. “Consumers and websites alike will then be confident that the person they are buying from, meeting, interacting with or selling to, is, in fact, the person who they purport to be. Knowing that they can be traced in the event of a problem (subject to law).” The official press launch is on the 23rd of September in Cape Town, presenting will be Bonita Nuttall, Carte Blanche TV host, Claire Cobbledick, Head of Marketing for Gumtree SA and Mark Chrinside the CEO of ThisIsMe. The evening will be held at Shimmy Beach Club and will be hosted by Jeannie Dee and will feature Nik Rabinowitz. About ThisIsMe Inc. ThisIsMe is a third party online identification and verification authority. ThisIsMe helps distinguish legitimate online users from false personas, having a ThisIsMe verification is a must and dealing only with other users who have one, is a necessity. www.thisisme.com

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