PRESS RELEASE



 PRESS RELEASE




25 APRIL 2013

FOR IMMEDIATE PUBLICATION/BROADCAST

WDC CAPE TOWN 2014 LAUNCHES “DESIGN SCOUT” APP AT DECOREX

The World Design Capital Cape Town 2014 (WDC 2014) implementing company, Cape Town Design NPC, today launches a Facebook app called Design Scout that sees citizens of Cape Town and beyond becoming more involved in this initiative.

The app was developed for locals to identify how the four themes of WDC 2014 are “living” in Cape Town. The themes are:

·       African Innovation. Global Conversation
·       Today for Tomorrow
·       Beautiful Spaces. Beautiful Things
·       Bridging the Divide

“Let’s celebrate and share the ideas, projects, products and creative solutions that will shape the transformation of our city, continent and country through design. Using design technology as a way of communication, the Design Scout App allows people to share their discoveries and must-see, must-try moments on the Facebook platform,” said Cape Town Design CEO, Alayne Reesberg.
With the first signature event signalling the start of the year-long WDC 2014 programme only months away, the Design Scout app was created as an opportunity to have a personal say in the year-long programme next year. The Cape Town Design team will be on hand, supported by local students, to engage with visitors to the exhibition stand at Decorex and show them how the App works. 

The WDC 2014 exhibition stand at Decorex has been built out of plastic black and yellow crates, which will be re-purposed as part of the interior decor in the new offices for Cape Town Design, situated in the Fringe District. Bucket Stools designed and created by PedersenLennard will also complement the stand. Six iPads have been set up for visitors to experience first hand the journey thus far, updates on the curation process from the first call for public submissions, and a glimpse at some of the programme elements for 2014.

Comments

Post a Comment

Popular posts from this blog

Mai Thai Wellness Spa review.

Image
Last week PoseZA was invited to an escape to Paradise in The Heart of Cape Town at the Mai Thai wellness spa in Green Point. Been to quite a few Spa's in my lifetime, its always amazing to find one that takes you on a journey you have never been before. As I got out of the cab, I could see why it has been a jewel for Cape Town as it is a bit hidden but nonetheless when you enter the amazing wooden work door, you are transported to Thailand there and then. The interior is as authentic as Thailand, giving you a beach hotel Spa with an aroma of the sea and an eastern passage using Vuudh's Eastern collection, a very personal experience of travels and recollections of fragrances from each city and giving you an exquisite and exotic touch to enrich your lifestyle. You are then giving a tour to the garden space where you'll relax after your treatments which is beyond words especially when the sun sets and you have candle lights flouting around the main tree. I was given the opti...
Read more

Joelle Kayembe scoops Most stylish model : SA Style Awards 2014

Image
So, the SA Style Awards 2014 where held last week and I was not surprised when it was announced that the Most stylish model : Joelle Kayembe. I have been seeing Joelle a lot lately from the events I go to and I have to say, she always looks on point. The most humblest model I know as I had a chat with her at the ERKE store launch this year and she gave so much advice through her experiences in the Fashion Industry. This post is merely to acknowledge her as a model, fashionista and a good person as you read through her background and her work within the model industry and some charity work. Background information on Joelle Kayembe: Joelle Kayembe was born in Lubumbashi, Democratic Republic of Congo. When she was 11 years old, she moved with her family to South Africa where they have lived since. During her teenage years, Joelle developed a keen interest in art and fashion. Not only did this interest provide an excellent outlet for her but it would also prove to be a precurs...
Read more

Fashion News: Mbali Soga appointed as Beauty Editor of Grazia South Africa

Image
Mbali Soga appointed as Beauty Editor of Grazia South Africa Mbali studied Journalism at UJ but as she has stated in many interviews, she has always had an eye for Fashion and beauty. She started her fashion career as the Fashion Editor of True Love Babe and progressed to being the Fashion Editor of True Love. After just a few years she moved to being Fashion Editor of Cosmopolitan and last year when Grazia launched in S.A, she become their fashion editor. I have to mention as a Grazia fanatic that Mbali gave a new twist of fashion photography and styling in her fashion spreads, giving South African consumers inspiration through them.  "We are so delighted with Mbali's appointment. Her experience in the world of fashion and journalism means she's that hard-to-find (but undeniably perfect) mix of style and words, making her a great choice to take  Grazia's  beauty ethos into its second year. Under her direction, readers and advertisers can expect an exac...
Read more