Jinn x Arnreuby Fashion Show: AFRIKANAH

Jinn x Arnreuby Fashion Show: 07/08/2014 marked the day that Arnreuby (Odysseus clothing label) partnered with Jinn ( jewel and bag designer Jeanine Benjamin) to showcase their latest collections. I was first introduced to Odysseus when he was on The Cut S.A. His creativity made him the runner up for the showbut from there on he made sure that his name will not be forgotten. He showcased at numerous fashion weeks throughout the past 5-8 years such as MBFWCT etc. Arnreuby is a ready to wear label with African details. His latest collection called "Afrikanah" consist of African prints infused with a modern take on silhouettes and separated. While chatting with him hours prior to the event at his studio, I had the privilege to see the collection and see him work. The amount of passion and love he has for fashion was inspiring. He showed me the entire process of the collection from the inspiration, the mood boards, the pattern work to him actually sewing the collection all alone. The amount of work put into making a collection is no joke, while I was sipping on my green tea and having a slice of cake he was explaining the entire process. We left his studio to meet the models for the finale fitting. We arrived while the models were still doing make up and hair and what was surprising is the relationship he has with his models. Apparently he has used them for most of his shows and I could see that as they had their own conversations and lingo (talk). They were treated with some champagne, and again green tea while the fitting was taking place. He mentioned while we were at his studio that the garments made were fitted to each model as if they were his clients which he gives all his attention to detail and fit when he creates a look for his clients. An intimate and full on hands procedure. While chatting with the models, they mention that this is the first time they have seen Odysseus so nervous and stressed. This could be due to it being an independent show he and Jeanine created and meaning that everything is on top of their heads but he mentions that this is only an opening to his collection as he will also be showing at the Durban Fashion Fair which kicks off on the 19/08/2014, 20 looks which 13 more looks need to be finished excluding the ones he is showcasing. We head to the venue and he is surprised by the turn out as he mentioned that he had been having nightmare that no one was going to show up. A lot of people are standing outside having a smoke break and chatting and we have to apologies and ask for them to open space to enter the venue. We head to the backstage where the dream becomes reality and the models are getting into their creations and last touches on make-up and hair is done. He amps his models and thanks them for being so patient with him and the first models leaves the backstage and show begins.
pictures: SDR

Comments

Post a Comment

Popular posts from this blog

Mai Thai Wellness Spa review.

Image
Last week PoseZA was invited to an escape to Paradise in The Heart of Cape Town at the Mai Thai wellness spa in Green Point. Been to quite a few Spa's in my lifetime, its always amazing to find one that takes you on a journey you have never been before. As I got out of the cab, I could see why it has been a jewel for Cape Town as it is a bit hidden but nonetheless when you enter the amazing wooden work door, you are transported to Thailand there and then. The interior is as authentic as Thailand, giving you a beach hotel Spa with an aroma of the sea and an eastern passage using Vuudh's Eastern collection, a very personal experience of travels and recollections of fragrances from each city and giving you an exquisite and exotic touch to enrich your lifestyle. You are then giving a tour to the garden space where you'll relax after your treatments which is beyond words especially when the sun sets and you have candle lights flouting around the main tree. I was given the opti
Read more

Press Release: Sissy Boy A/W 2104 Campaign

Image
Sissy Boy turns up the heat this winter Sissy Boy, South Africa’s leading womens denim brand launches their A/W 2014 campaign in store and on line this week. The campaign, shot on location in Cape Town, is a celebration of the brands confidence, depicting the seasons fashion extremity colluding with the brands inate sensual appeal. A jeanswear brand at heart, Sissy Boy has explored the boundries of their offering into the full realm of fashion, with tops, dresses, accessories, bags, footwear, eyewear and more recently watches and lingerie. The AW 14 season’s trend extends into all aspects of the range, offering their avid customers possibility of wearing the brand from head to toe. According to Sissy Boy Brand Manager Carmelita Muller, the brand offers an interpretation of the seasons global cutting edge catwalk trends in the uniquely wearable Sissy Boy way. “It’s all about the fit, the fabric and the finer details. Sissy Boy will always push the bo
Read more

Fabiani's Sandton Flagship store

Image
As next week is the launch of the Fabiani Canal Walk store, below is a press release and the inside of their Sandton Flagship store as they recently opened it not so long ago. Going through the press release and viewing the pictures, I am excited to see what they have done to the the Canal Walk one. My perception of Fabiani has always been a man that is born with style and not afraid to show it to the rest of the world. A gentleman that has a bit of rough to him but always seems sophisticated on week-days but hits Friday you would see him in golfers/t-shirt with the most impeccable cut of jeans. I can't wait to see how it looks and will give you all the front row seat after. “The Finest Menswear Destination on the Continent” The Sandton City flagship store is a warm, luxurious and sensory space offering customers an exclusive array of fashion, shoes and accessories that celebrate the brand’s dedication to colour, quality and that unexpected pop. Enter through signature br
Read more