Superdry Media Launch
On Thursday evening “Superdry” hosted the media launch for
their store which opened a week before for the public. I attended the event
with my bestie, Anam as my photographer was not able to attend. I wore a
denim look-a-like jumpsuit that I bought a while ago, wide legged and short
sleeved from a boutique that unfortunately closed recently, Urban and Chic
with a vintage distressed leather jacket from Canterbury Studios while Anam
wore Armani jeans, a white waterfall neckline t-shirt and an army green with shearling
leather jacket. We arrived a bit late due to traffic from Table View but none
the less we were not the only ones a bit late. As we arrived we were greeted by
the store manager I should think or a representative from Superdry as he
explained the beauty of their chandelier. As he explained the design of their
roof and how it all emerges with the rest of their store chain around the
world, I was amazed about the concept of having a look-a-like of a demolished
house created only on their rooftops. Once the conversation ended we took a
little tour around the store as we evaluated the clothing. I have to admit that
I knew the brand through their underwear and not clothing and as we strolled
around I was able to see the concept of the store. Superdry does not go with
trends or “it” items for a season but they are very classical with their cut
for shirts and the quality of their fabrics, very Capetonian Newlands or
Ronderbosch guy. After that much evaluating, we went to the open cocktail bar
and got us some Gray Goose with Appletizer and some red meat with pepper kebabs.
The food was done by a Chinese chef with some delicious sushi of course, very
fulfilling little finger foods. As the evening progressed with Pascal and
Peaches on the decks, conversations and greetings were exchanged as I saw some
bloggers and people I know such as Aisha from (bakedtheblog), Trevor Stuurman
(Elle Street-Style Reporter) and PR Guru
Marina (thelittleblackbook) to mention a few. All in all the event was tasteful
in such a way that now I know more about the brand “Superdry” and I am in love
with their underwear’s even more.
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