Press Release: Skullcandy

Press Release: Skullcandy 

It seems like yesterday when plain ear buds were cool, but fast-forward a few short years and

 today those little buds give out a different message. “Sure you've got an iPod”, they say, “but 

do you know anything about fashion or music?”

Today headphones say a lot about your personal style and gone are the days of the ‘basic bud’,

 which lacked both the style and inherent cool factor. The headphone industry experienced a 

boom in the late 2000s.

 

It was during this rush of premium headphones that performance and accessory brands such 

as Skullcandy began selling headphones, not just for the technical ability, but also for their 

appealing designs in a multitude of colours.

Celebrities like Charlize Theron, supermodels like Kate Upton and sports-stars such as Kevin

Durant heralded the movement for headphones - famous faces are seen jogging, travelling or

 just simply hanging out with their favourite accessory.

 

More than just an audio gadget, these famous faces have shown them, around the neck, on the 

ears, or just in the hand, reaffirming the notion that headphones are the soundtrack of fashion.

"Headphones are the ultimate style statement and are no longer just for the gadget guru or

 music aficionado. Headphones have replaced eyewear as the dictator of dressing from the top

 down. Today, you can customize or celebrate a catwalk look quite simply with your choice of

 audio attire," says Dustin Botha, director of Skullcandy South Africa.

"In the last few years, people have been looking for a fashion product that sounds good. There's

also been a trend towards larger-sized headphones, which means you have more opportunity

to introduce colour, lifestyle and fashion into a product. In part, this has meant designing 

headphones specifically to look good when they are not being used. It is also an urban street

 trend to wear them not plugged in, but loose around the neck," Botha explains.

Skullcandy South Africa offers a range of product that combine fashioniability, precision highs

and attacking base. Blend catwalk trends with your favourite audio product by adding these 

headphones to your summer wardrobe:

 

For the boys

Get your marching orders

Olive green and camo - The military trend is back on the style agenda. Stylish guys can herald 

this trend through Skullcandy Crusher These headphones look and sound cool: as Crusher 

offers a unique bass sensory experience derived from “dual driver” technology. Powered 

Sensation55™ drivers housed in each earcup deliver Attacking Bass while Supreme Sound is 

supplied via separate custom REX40™ drivers designed exclusively by Skullcandy to fit the 

specs of this innovative new headphone. The proprietary Sensation55™ drivers provide more 

than bass you can hear; they deliver bass you can feel. The Crusher offers a truly unmatched 

audio experience that you can feel from the moment you put it on. (R1499)

Aztec invasion

This print is all about strong shapes, fabrics filled with triangles and circles, black outlines and 

lots of strong colours. The Hesh 2 headpones in the Sante Fe print adds just enough colour to 

a summer wardrobe. Hesh 2 is an innovative upgrade from its iconic predecessor, where the 

aesthetic is both sleek and simplified; while the conical over-ear housing drives an even more 

powerful sound. (R899)

For the girls

All out dotty

All hail the polka-dot print that Polka dots fall under the category of classics. Skullcandy Uprock 

headphones in a white and grey polka-dot print are a key addition to a summer wardrobe. 

Sporting twin 40mm ear exciters, tangle-free flat cable, the Uprock boasts summers coolest 

print. (R449)

 White is right

 The abundance of all-white graced the spring/summer 2014 catwalks, heralding a new trend: 

white being the new black. Inspired by Ray-Ban Aviators (are the exact dimensions of the 

original Ray-Ban lens) the Navigator are on-ear headphones that allows for next level listening 

with an optimized sound package. The construction is lightweight in design and engineered to 

deliver extremely smooth frequencies through tightly controlled bass, natural vocals and 

precision highs. (R1499)

For more information on the Skullcandy product range call 011 262 0399.