Fabiani Canal Walk store launch

Last week Thursday, Fabiani opened their renewed Canal Walk aka Century City store as they have been doing to their chain-stores around South Africa, (click here for their Sandton store). Excited as I was to see what they had done to the store as I had also been to their V&A Waterfront store lauch last year ( click here ) and was very much inpressed with their decor and displays, I was not dissapointed at all. The decor is beautiful, as you know that a Fabiani man is a gentleman. An infused mixture of black and gold with wood trimings everywhere, as thier floor lights are very much greece inspired with gold trimings. Very spacious and welcoming.
As I had my first glass of G.H.MUMM Champagne, Mandiso decided to be manly and take a straight Chivas Regal whiskey, (by the way, we were also served with biltong and NUTS. NUTS? really, who eats that?! i feel like they were only catering for "men" lol ), we walked around the store to get the new fell and how it connects with their summer range. A very colourful collection with summer fabrics such as linen suits and the new collection as mentioned before is from their MBFWCT S/S14 showcase which is based on a Italian Cafe Society and as it is summer and we all know summer comes with a lot of POLO events, they have also infused the POLO feel on their more casual collection.
A better understanding on a store that you dont usually purchase from, thats me, is to interview the people that actually purchase at the store and probably have more that 80% from their closet from Fabiani. So I scratched my bag for my note pad and pen and started my rounds.
Mr Etv Sport ancher himself, Gershawn Coetzee, was impressed with the store and mentioned that he purchases most of his shoes from Fabiani. Quoted "As clothes are made to aspire a person, clothes are also made to make you feel good" and he believes that Fabiani has that element.
Ade Tokata, a working JHB class man who is in Cape Town for work reasons, mentioned what was surprising to me, that the JHB Fabiani store is more formal than casual and how he wished that they had more casual attire. As JHB is more fast paced and suits are what men wear from day to night, work to actually clubbing so Fabiani is where most men go to.
Ashley, who clearly knows alot about Fabiani, he probably has only Fabiani and G-Star in his closet, gave me a more insight on the brands background and how it has slightly changed. He mentioned that Foschini acquired Fabiani in 2011, which I did not know until today, poor me. He mentioned that at first he was cool with it as he knew atleast the brand will still have its exclusive store and not be sold in the mass produced Foschini stores. As from then to now he mentions mostly about the price drop. (I dont know whats with this whole thing of men wanting expensive clothing) but he does nemtion that the quality is still the same. The evening was full of selfies and beautiful people from Randall to Generation actor (forgot his name), Jimmy Nevis, my fellow bloggers and The Fabiani team.
Images via: Dropbox

Comments

Post a Comment

Popular posts from this blog

Mai Thai Wellness Spa review.

Image
Last week PoseZA was invited to an escape to Paradise in The Heart of Cape Town at the Mai Thai wellness spa in Green Point. Been to quite a few Spa's in my lifetime, its always amazing to find one that takes you on a journey you have never been before. As I got out of the cab, I could see why it has been a jewel for Cape Town as it is a bit hidden but nonetheless when you enter the amazing wooden work door, you are transported to Thailand there and then. The interior is as authentic as Thailand, giving you a beach hotel Spa with an aroma of the sea and an eastern passage using Vuudh's Eastern collection, a very personal experience of travels and recollections of fragrances from each city and giving you an exquisite and exotic touch to enrich your lifestyle. You are then giving a tour to the garden space where you'll relax after your treatments which is beyond words especially when the sun sets and you have candle lights flouting around the main tree. I was given the opti
Read more

Press Release: Sissy Boy A/W 2104 Campaign

Image
Sissy Boy turns up the heat this winter Sissy Boy, South Africa’s leading womens denim brand launches their A/W 2014 campaign in store and on line this week. The campaign, shot on location in Cape Town, is a celebration of the brands confidence, depicting the seasons fashion extremity colluding with the brands inate sensual appeal. A jeanswear brand at heart, Sissy Boy has explored the boundries of their offering into the full realm of fashion, with tops, dresses, accessories, bags, footwear, eyewear and more recently watches and lingerie. The AW 14 season’s trend extends into all aspects of the range, offering their avid customers possibility of wearing the brand from head to toe. According to Sissy Boy Brand Manager Carmelita Muller, the brand offers an interpretation of the seasons global cutting edge catwalk trends in the uniquely wearable Sissy Boy way. “It’s all about the fit, the fabric and the finer details. Sissy Boy will always push the bo
Read more

Fabiani's Sandton Flagship store

Image
As next week is the launch of the Fabiani Canal Walk store, below is a press release and the inside of their Sandton Flagship store as they recently opened it not so long ago. Going through the press release and viewing the pictures, I am excited to see what they have done to the the Canal Walk one. My perception of Fabiani has always been a man that is born with style and not afraid to show it to the rest of the world. A gentleman that has a bit of rough to him but always seems sophisticated on week-days but hits Friday you would see him in golfers/t-shirt with the most impeccable cut of jeans. I can't wait to see how it looks and will give you all the front row seat after. “The Finest Menswear Destination on the Continent” The Sandton City flagship store is a warm, luxurious and sensory space offering customers an exclusive array of fashion, shoes and accessories that celebrate the brand’s dedication to colour, quality and that unexpected pop. Enter through signature br
Read more