FineBrandy Mobile Bar

This year at the design Indaba Expo 2013, I received an email to go and view a particular stall which was for Fine Brand.  Fine Brandy. By Design™ is a collection of premium brandies, not just any brandies, but international award winning South African brandies, Klipdrift Gold, Oude Meester Demant, Fish Eagle, Collisons and Van Ryn’s.
The stall opened from 14-00 to I don't know when as I was a little bit tipsy after a few cocktails from them. The concept is that Fine brandy has decided to create an open bar which will only be launched next year 2014 at the Design Indaba Expo and if you might ask who will be the architecture or designer behind this, well it could be you for starters.

www.finebrandy.co.za

 Fine brandy has a competition running for all creatives whether in the architectural industry or in the design industry but what is great is that even if you do not fall under these fields but would like to break out and join the design world, you can enter.

While speaking with the owner or the head behind FIne Brandy, it was clear that this project is to be one of a kind. Without getting any exclusive information, the mobile bar will be traveling all around South Africa once it has been announced showcasing at events such as wine tasting, exclusive events and such.

I also spoke with 2 designers who are very excited about the competition, Piers
Mansfield and Sindiso Khumalo,(in the picture below). They will be head starting the project and with their fashion and architectural background, I am eagerly waiting to see the end product.

Below is what you have to do in order to be considered and this could be a life changing experience for you, so Good Luck to all future entrance.

 

Showcase your design excellence and change misperceptions of South African Brandy by designing a Modular Mobile Brandy Bar for Fine Brandy. By Design. Fine Brandy. By Design™ is a collection of premium brandies, not just any brandies, but international award winning South African brandies. The chosen bar will be constructed and revealed in the Design Capital of the World, Cape Town, at the Design Indaba 2014.

The Challenge

• Design and build a modular mobile bar in which brandy can be served in neat and cocktail form.
• The bar will be premiered at the Design Indaba 2014, but Fine Brandy plan on showcasing the bar around the country so ensure the bar is modular and mobile.

Who Can Enter

50 Entrants will be selected from:
• Established professionals in any design-related field including – but not limited to – architecture, product, furniture and industrial design.
• Emerging designers in the design industry/faculty
• Wild Cards – aspiring creatives working in other fields who wish to break into the design industry.

Specifications

• Your design should fit into a 10m x 10m x 3m space (10m long, 10m wide, 3m high) – Bar surface area: Max 6m x 6m and Min 3m x 3m.
• The minimum set surface area of bench space is 3m²
• The bar will need a sink, refrigeration, speed rail, and ice well. Sufficient space for brandy balloons and ice buckets. Additional stock storage and display should be taken into consideration.
• Should a designated area of your design require power, venues will supply power
• Venues do have lighting, but additional lighting should be considered to enhance the bar
• The bar will service approximately 500 attendees, serviced by a minimum of 6 barmen; however support staff can serve from trays if required.
• Brandy cues, icons and Fine Brandy logo should be displayed prominently

YOUR TOOLBOX
INCLUDES

(CLICK HERE TO DOWNLOAD)

Refer to the Fine Brandy style guide:
• Fine Brandy logo
• Pack shots
• Fonts
• Colours
• Style and mood shots
• Visual shots of the four signature cocktails and the perfect serve
Criteria:
• STYLE – the concept should inspire stylish living
• Brandy is enjoyed from a brandy balloon
• FUNCTIONALITY – brandy is enjoyed as a cocktail or neat
• INNOVATION – changing the perception that brandy is old fashioned and not a premium lifestyle spirit.
• BUDGET – Construction costs must not exceed R200 000

SUBMISSION
REQUIREMENTS

• A design proposal of max 4 x A4 (pdf)
• Budget proposal 1 x A4 (pdf)
• Scamps of the bar structure (pdf)
• A mood board or other means to showcase materials (pdf)

IMPORTANT DATES

• Brief at Design Indaba 2013: 27 February 2013 - 3 March 2013
• Deadline for submission: 30 August 2013
• Design Indaba workshop: October 2013 (chosen designers will be invited to the workshop to refine their designs).
• Reveal of the top 5 and winning design: February 2014 at Design Indaba 2014

WHAT YOU MUST
COMMIT TO

• Workshop and/or potentially alter your design to ensure it is suitable for the event
• Be available to travel to Cape Town for workshops and Design Indaba 2014
• If required, be involved in the construction of the bar
• After Design Indaba 2014, Fine Brandy owns the rights to the use of the bar
• Please refer to the Terms and Conditions in the footer below

THE PRIZE

• Grand Prize of R50 000.
• The opportunity to showcase your excellence in bar design at the Design Indaba 2014
• One VIP Design Indaba 2014 Experience including a ticket to the Design Indaba Conference.
• Of course, Fine Brandy stock (max 12 bottles)

MORE INFO

• Please email us